The Process of Innovation

Over at FastCompany, Helen Walters questions whether innovation can really be reduced to a process, or whether that very idea is contradictory to the notion of innovation.

A codified, repeatable, reusable practice contradicts the nature of innovation, which requires difficult, uncomfortable work to challenge the status quo of an industry or, at the very least, an organization. Executives are understandably looking for tidy ways to guarantee their innovation efforts — but they’d be better off coming to terms with the fact that there aren’t any.

There are certainly ways to make them less of a random shot in the dark, and most companies could use some help in thinking about innovation in a more systematic, organized fashion. But design thinking is no magic key to a secret kingdom of innovation. Coating a veneer of design processes on the top of innovation initiatives that will promptly be stymied by internal bureaucracy or politics doesn’t help anyone.

Read More: Can Innovation Really Be Reduced To A Process?

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