Simplified Visuals: Dekho aur samjho

As we set out to redesign the Village Health Sanitation and Nutrition Day (VHSND), one of our major concerns was to provide information to beneficiaries, who mostly remain illiterate. We discovered that the answer lies in semiotics: creating a visual language strong enough to pull the attention of the viewer, and one that is easy to understand. We want to create awareness around topics like Family Planning, Diarrhea Management, IFA Tablets, Vaccination and Complementary feeding to begin with.
The current graphics around the VHSND are detailed and realistic. They have been in continuous use for years, and are always bllog-06supported by text. These graphics are not easy to comprehend, have too much information cramped together, have an excess of text to explain the imagery and seem dull and lifeless.
At a time when a lot of the rural population has moved to smart phones and has already adapted new graphics, we found our ground. We decided to introduce flat graphics for interactive games, wall installations, medical aid products like the Daasta Shastra, posters and training kits.

Our endeavor is to ensure that these brightly colored, illustrations catch the eye of the beneficiaries so that they look at them and gather information. The illustrations have reduced features and are simpler to convey messages easily. They should be a pleasure to perceive and are an attempt to move away from depicting the beneficiary as dilapidated and dependent. Another idea is to use folk art form from Bihar or an adaptation of the same as a means of depiction and storytelling.
It will be interesting to test alternate styles and discover what appeals the most to the beneficiaries of the service.


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