OpenIDEO Wins Core77’s Service Design Award

Introduction to OpenIDEO / OpenIDEO.com from IDEO on Vimeo.

Design and innovation firm IDEO’s new community oriented open-source online platform for tackling social problems, OpenIDEO, was nominated the winner in Core77’s first ever design awards. OpenIDEO’s kickoff project, Jamie Oliver’s Food Revolution in America, was conceived of in an effort to entice schoolchildren to eat fresh fruit and vegetables.

Watch this video of Jamie Oliver talking about the challenge of bringing about a Food Revolution in America:

Jamie Oliver Introduces the OpenIDEO Challenge / OpenIDEO.com from IDEO on Vimeo.

See Core77’s other award winners, runners up, and notable mentions

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