Antony Rajkumar has experience in brand strategy and communications. 18 years across across advertising, consulting and marketing. Focus areas and proven experience in business and brand strategy, integrated brand communications, consulting, leadership, business development, analytics, creative development and integrated communications.Has brand experience across diverse categories like FMCG, IT, Lifestyle, Industrial,Healthcare, Automobiles among others. Noted for leadership style focused on â€˜people management for performanceâ€™ and has the rare achievement of 0% employee attrition for a 3 year period. Has authored a strategic planning and process tool kit in a previous assignment resulting in over 80% conversion on business development. Key subjects of interest is â€˜Value Creation through brandsâ€™, studying through the lens of strategy, operations, customer analytics, process and storytelling. Is currently working on a paper on â€œStrategic Storytelling: creating brand value through the power of storiesâ€
Holds a Post Graduate Diploma in Advertising & Public Relations from IIMC and is currently pursuing a Post Graduate Program in General Management for Senior Executives (PGPMAX) from Indian School of Business. (Program in association with Kellogg and Wharton Business Schools)Enjoys writing, art and reading crime fiction. Has recently completed a screenplay for a full length animation feature. Lives in Gurgaon with wife Aarthi and kids Nikhil & Neha.