Fast Company features eBay’s new design think tank, Previz, which offers six innovative insights for designing better products.
In addition to lending their creative juices to whomever needs them, the hope is that they’ll spread a process for innovation. “The real challenge is to get out from under the tactical, day-to-day stuff,” says Dane Howard, who heads the Previz team. “So our designers had the idea of creating workshops to imagine the near term future.”
These workshops eventually played a role in creating several new products, including a feature on eBay Fashion that allows you to browse images similar to an item you’d like, but at different price points and in different colors and eBay Local, a site which features proximity and price filters, so you can find goods near you.