We are very pleased to announce that Google has officially confirmed its sponsorship for the Design Public Conclave. Weâ€™re excited to welcome them on board and to have the opportunity to engage with them and learn from their incredibly robust innovation culture.
Google has been at the forefront of technological innovation ever since its inception, and continues to produce remarkably innovative products and services even now, more than a decade later. A recent article by former head of Marketing and the 16th employee at Google, Susan Wojcicki outlines eight different principles of innovation that guide their work. These include an exhortation to share everything. Wojcicki writes,
By sharing everything, you encourage the discussion, exchange and re-interpretation of ideas, which can lead to unexpected and innovative outcomes. We try to facilitate this by working in small, crowded teams in open cube arrangements, rather than individual offices.
She also talks about the need for a culture that accepts failure, believes in failing often, and learning from these and developing multiple iterations of the product or service. It is better to strive for continual improvement, not instant perfection. Talking about Googleâ€™s iterative processes, she takes the example of the Search function, which has now become practically synonymous with Google, saying,
Iterating has served us well. We werenâ€™t first to Search, but we were able to make progress in the market by working quickly, learning faster and taking our next steps based on data.
Google is certainly one of the best examples of company that regularly innovates, fosters a true culture of innovation, and is responsive to its users: all qualities that we would like to see emerge more and more in India. It is, therefore, most fitting that they join us for this conversation about Transforming India into an Innovation Society, and we are excited to engage with them over the next few weeks, and of course, at the Conclave itself.