Asian Paints in collaboration with CKS Consulting organized a Creative Studio Workshop at their Delhi office. It was an attempt to engage in fruitful collaborations, discern lifestyle trends and discuss possible outcomes as part of the ColourNEXT 2015 forecasting.
ColourNEXT is an Asian Paints initiative, born out of an intense research to better understand the dynamics of evolving consumer tastes and its impact on design and decor choices in India. As you can see, we are at the onset of a free thinking experimental workshop !
Aditya Dev Sood introducing the process
We started off these sessions with customary introductions and moderators helping young minds understand the sequential sessions planned for the day.
The heart of the ColourNEXT journey is peppered with carefully picked visual cues chosen by our design researchers that aptly stimulate observers. Trigger thoughts, suggestions and assertive opinions as seen below.
You know! When I saw this image !@#$!5-4-3-2-1. . .
I like this one!… no I don’t!… do I? That was exactly what I was looking for!
In response, young minds took stage in addressing issues which affected them at home, at work and otherwise. Countering hoary insights with an attempt to define ‘what’s really changing!’
Post a scrumptious pizza lunch these discussions developed from mere fragments to eventful narratives, as colour palettes, materials and textures complemented our instructive experimentation.
Young minds sprightly scan through visual cues
Valuable insights on emerging lifestyle and societal trends now frame a path for future thematic schemes ( they are also a significant part of the ColourNEXT 2015 forecasting here on). It’s sessions like these which make it possible to assimilate and condense a multi-faceted research process into simplistic yet appealing hues. Interestingly, such free thinking experiments and those to follow can never be predicted beforehand!
