Drucker’s Seven Sources of Opportunity for Innovation

Management guru Peter Drucker was one of the first theorists of innovation who believed that innovation could be systematized in any organization. He wrote that purposeful innovation results from analysis, systemic review and hard work and can be taught, replicated and learned.

Purposeful, systemic innovation begins with the analysis of opportunities. The search must be organized and conducted on a regular basis. It seems that we may be getting hung up on “the fuzzy front end” and other views that make innovation seem really obscure. Drucker identified seven sources of opportunity that will ultimately drive innovation:

. The organization’s own unexpected successes and failures, and also those of the competition.
. Incongruities, especially those in a process, such as production, distribution, or incongruities in customer behavior.
. Process needs.
. Changes in industry and market structures.
. Changes in demographics.
. Changes in meaning and perception.
. New knowledge.

Read more: Peter Drucker on Innovation

About Ayesha Vemuri

Ayesha Vemuri is responsible for thought leadership and outreach efforts at CKS. She has undergraduate degree in Visual Art from Reed College in Portland, Oregon, where she also studied such varied subjects as biology, literature and the humanities. At CKS, she is responsible for curating the Design Public blog, managing our various social media platforms, organizing Pecha Kucha Nights and contributing to the intellectual content of the Design Public Conclave and other CKS initiatives. Find her on twitter at @ayeshavemuri.
This entry was posted in Design!publiC, Interesting Ideas and tagged , , , , . Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *