Asian Paints, in partnership with the Center for Knowledge Societies, is pleased and excited to announce ColourNext Dialogues 2012, a first of its kind conclave on the social meaning of colour trends and visual directions in Indian society. The conclave will be held at a quaint restored mill in Byculla, Mumbai on January 24th, 2012.
ColourNext is a colour trend forecasting initiative for Indian interiors, conducted by Asian Paints in collaboration with CKS. The object of ColourNext is to study and truly understand evolving aesthetic moods in India based on in-depth research into visual and societal trends, expert interviews, and focus group discussions. This year, 2012, marks ten years of this initiative.
ColourNext 2012 was concluded recently, and yielded four prominent themes. ColourNext Dialogues was conceived as a means to celebrate the completion of a decade of ColourNext as well as to present these themes to the larger public. The conclave will bring together leading designers, colour theorists, social scientists, architects, interior designers and other relevant experts to discuss the social, psychological, emotive associations and design consequences of these emerging colour directions.
Speakers at ColourNext Dialogues include
Shimul Javeri Kadri, Principal Architect, SJK Architects
M.P. Ranjan, Design Thinker and Independent Academic
Aparna Piramal Raje, Columnist, LiveMint
Nien Sao, Colour Specialist and HoD Fashion Dept. Pearl Academy
The four themes from ColourNext 2012 have been translated into visual and spatial installations, which will be displayed at the venue. Participants will be encouraged to absorb and be inspired by the themes and embedded contextual stories, and thereafter participate in a conversation that will explore such questions as:
. Why are we seeing an emergence of these themes and where are they being manifested?
. What socio-cultural trends are being evoked by this theme?
. What does it tell us about the moods, desires, and appetites of the people?
. How might practitioners interpret these aesthetic directions in their work?
This will be an intimate gathering, with open discussions and little distinction between speakers and participants, in order to encourage the greatest possible interactivity. The entire event will be documented audio-visually and information about each of the themes will be presented on the Design Public blog after the event.
Participation at ColourNext Dialogues is by invitation only. However, if you are interested in attending, please contact Vedika Khanna at email@example.com