The Dangers of Personalized Search

In this pithy and insightful TED talk, Eli Pariser explains how Facebook, Google and many other web sites are trying to design personalized web experiences for users.

But in doing so, he warns, they may be steering us towards an internet that is dangerously devoid of challenging information, multiple points of view, and connection with the outside world.

TED – Eli Pariser: Beware online “filter bubbles”

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