When In the Concept Phase

The BIL team is working hard on solutions and producing concepts here in Chattarpur, however it is important to keep in mind the people we are designing for, and the spaces within which our ideas will come to life. Context is everything!



Here is some of Saharsa and its people to keep in mind:






A woman at a Sattu stall sharing the nutrient packed drink with her child.













The mother-in-law is in charge of many health impacting decisions and has high visibility within the family.

DSC_0593“I see no difference between my daughters and my one son, I never had any external pressure as my in-laws have passed” A portrait of an unconventional nuclear family I came across, and a mother whose comments challenged the norm of boys being preferred to girls.


IMG_0485The community’s expectations of to-be-fathers in the village discourages them from providing  more holistic care to pregnant women, and they often end up playing a one dimensional financial role in the process.






The objects we design should be of an equal level of simplicity as the other objects users interact with on a daily basis. If the product can function within existing infrastructure, where it will be stored, the impact of social power dynamics that dictate by whom and when it will be used- these are all things that need to be kept in mind.







This is a Hindu pooja(prayer) room, the most celebrated and elaborate one in the home. It is important to understand what our end users value within their spaces. Religion is a powerful driving force that shapes perceptions and decisions related to healthcare, and its effect on the usage of products must be explored.


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