The National Institute of Design (NID) and the Khadi and Village Industries Commission (KVIC) just signed a Memorandum of Understanding (MoU) for setting up a KVIC-NID Design Innovation Centre at NID. The Times of India writes,
The MoU aims at a strategic alliance between KVIC and NID, with a view to reinforce best design practices with participation of young designers, design service providers and design professionals under the NID umbrella, for the benefit of the khadi and village industry.
The areas of thrust shall be need assessment, product development, technology upgradation, developing standardisation and quality assurance norms, packaging design and promotional strategies for khadi and village industry products.
Pradyumna Vyas, Director of NID, speaking on the occasion said, “We have gone in for an agreement where NID will offer student and faculty support to the prolific khadi industry in the arena of packaging, branding, retail and product design for hastening development in rural India, one where benefits will accrue at the micro and macro levels.”
While on first glance it appears that the center will focus mostly on imbuing the traditional cottage industries with more sophisticated and modern design elements, it will be interesting to see whether the center expands its focus to innovating processes, services and other elements of the Khadi industry as well.