Innovation no longer means the lone, maverick innovator having a lightbulb moment and plucking an idea of genius from thin air, says Steven Johnson in his book ‘Where Good Ideas Come From: The Natural History of Innovation”.
In Mr. Johnson’s telling, innovation is most likely to occur when ideas from different people, and even different fields, are rapidly banging against one another; every so often the ideas will spawn some radical new combination. The most innovative institutions will create settings where ideas are free to move, and connect, in unexpected ways.[The Wall Street Journal Bookshelf]
The Mayor of Newark, Cory Booker, has put this idea to practice by his new Social Video Startup Waywire. Waywire is a news site that features original and syndicated video content, but that also lets viewers record and share their responses, it is designed to deliver them content from their perspective. Waywire wants to be a media company where teens and young adults can share user-generated content, kick off a debate and spur discussion.
Tracia Duryee of All Things mentions that Richardson said his company is targeting millennials — a generation of people who grew up completely wired and never read news from a paper, make calls from a landline or take pictures that require developing.
“There’s an opportunity to give them the way to give them a place to upload user-generated content that matters to them and marry it with curated content to give context and then anchor with original content,” Richardson added.
The Co-Founder of Waywire, Cory Booker said in a recent interview, “I’ve always been very compelled about the democratizing force in social media that is getting more voices engaged in the larger dialogue.” Booker also billed the site as a way for millenials “to let their own voices be heard, [and] engage in a different way.”
What makes Waywire particularly interesting is that, it is an endeavour from the government’s end to provide a platform for the new millenia to express itself; to speak, create and organise their views.
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